Banking App

Our app design project for UBS focused on investing and financial education, exploring how education can help people feel more confident and trusting when it comes to managing their money. Starting from the UBS brief, our group conducted surveys, interviews, and data analysis to understand Swiss users’ financial habits. We found that while 89% of respondents were interested in investing, only 20% had actually taken steps to do so. Our goal was to design an app that helps motivated savers act on their motivation to do something smarter with their money.

We redesigned an existing investment product with a fresh look, simplified flow, and improved navigation. Users complete a plain-language questionnaire about their goals, risk comfort, and interests, and the app builds and manages a tailored investment plan for them. Contextual hints explain options as they go, making decisions clear without leaving the app. The design makes investing intuitive, approachable, and confidence-boosting for motivated savers.